Growing your customer base starts with visibility and trust. First, encourage happy customers to leave online reviews—these help build credibility and signal to others that your business is reliable. Make sure each of your service offerings is featured on its own web page, optimized for specific keywords people use to find your business. For example, have separate pages for “emergency plumbing,” “pipe repair,” and “water heater installation,” each using those terms naturally in the content and meta descriptions. Also, use internal links to connect these pages within your site, keeping customers engaged and boosting your overall search ranking. The more focused, helpful pages you create, the more ways new customers will discover your business online

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