Start with clear marketing goals, like “increase website leads by 15%” or “add 50 new followers per month.” Plan your monthly marketing spend around these goals using the SMART framework (specific, measurable, achievable, relevant, time-bound). The U.S. Small Business Administration suggests allocating 7–8% of revenue to marketing for businesses under $5 million with healthy profit margins. Track results closely—businesses with a structured budget and reporting see up to 43% higher returns on their marketing investment. Don’t be afraid to shift spending between channels based on what’s working and always measure your results for the best ROI.
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